Emotional Quotient Assessment
You may have heard of the emotional quotient from Daniel Goleman in his book, Emotional Intelligence. Through his research, Goleman has concluded that the key differentiator, 90% of the difference, between star and average performance is EQ, emotional quotient. The...
Marketing Lite
Do you think of marketing as a huge task with expensive branding and strategy? You need graphic design, brochures and folders with multiple pieces of literature, ads in magazines, newspapers and yellow pages, etc, etc, etc. I’d like to dispel the myth that this is all...